Academy and Learning
Bespoke Smile
Introducing Bespoke Smile Academy
At Bespoke Smile, we are known for our handmade Trial Smile, and are the founders of the Feather Veneer. As a result, dentists have been travelling for years from across the UK, Europe, and Internationally to learn from Dr Sam Jethwa and our team. Our specialised learning academy is designed to help dentists master the latest techniques in cosmetic dentistry and smile design and is the home of the world’s only Diploma in porcelain veneers. Dr Jethwa is invited to lecture across the world, on the topic of facially driven smile design and the very techniques our patients benefit from in our clinics.
Our Academy offers exclusive courses, workshops, and hands-on training sessions led by industry experts to provide dentists around the world with the knowledge and skills to deliver exceptional results. If you are a dentist and you are looking to refine your technique or learn new, cutting-edge methods, Bespoke Smile Academy is here to support your journey in mastering the art of transformative dentistry. Join us and take your practice to the next level, one beautiful smile at a time.
Our aim is to build a community of ethical dentists who believe in:
1. Predictability
2. Consistent workflows
3. Confident treatment planning
Dr Sam Jethwa
True progress comes from implementation of knowledge, and mentors who care. That is how I built my career, and that is what I founded The Bespoke Smile Academy to provide for our dentists
About Dr Sam Jethwa




a message
from Sam
“A perfect, natural, or bespoke smile is possible to achieve for anyone. There is no substitute for the feeling of confidence an individual and beautiful smile can give. We have developed techniques, which we teach to dentists across the UK and abroad, to help them better their care in their clinics.
I believe in comprehensively treating every patient, bringing them up to absolute health, and then putting in place maintenance to avoid patients from recurrent replacements, and further treatment. It is a passion for me to deliver an unrivalled experience and end result, which stands the test of time”.
Hear from previous students



Watch our hands-on flagship video
Who is BSA Online for?
Dentists who...
Want to access courses from sold-out course providers
Are already enrolled in our Diploma (EduQual Level 7) and want adjunct
Are chosen for the BSA Residency & receive complimentary access to all
BSA Online Courses

The only course of its kind in the world
Across 6 days, you can treat or observe real patients and…
- Finally understand occlusion without needing any other occlusion course again.
- Stop referring complex wear cases or rehabs
- End reliance on wax ups and the lab technician
- Know exactly where, and how much to prep teeth for any situation
- Confidently cement multiple units, without stress
- Place more porcelain veneers, without worrying about them coming off
Course goals: Predictable, minimal, highly aesthetic and functional porcelain veneers.
6 Days
40+ Hours CPD
2 Cohorts Per Year
Assist Observer
£6750 +VAT
£0 BSA RESIDENCY DENTISTS
A hidden gem. A close up, and variety filled option.
We offer ONLY 9 of these places per cohort.
You will attend the full course, and will be present through the live patient treatments. Choosing this option allows you to be involved and assist in treatments up close, absorbing all the information with the ability to ask questions to Dr Sam throughout the process.
On treatment days you will watch treatment occurring and with the flexibility of viewing the different cases you see first hand how problems are being fixed. You will experience the same teaching as the treatment providers.
Hands on elements with this option include occlusion, CR bite records, and soft tissue laser practice.
Treatment Provider
£8250 +VAT
£0 BSA RESIDENCY DENTISTS
A totally unique experience, only possible at The Bespoke Smile Academy. The gold standard option, hands on, real patients. This is a one of a kind option for those dentists who learn by “doing”.
The entire course is hands on and we offer ONLY 6 places of this type, per cohort. If you have a case you would like to carry out under mentorship this is the option for you.
You will attend all 6 days, and will be allocated one of our Bespoke Smile care nurses, along with Sam as your mentor. With only ever 2 treatment dentists working at the same time, you are given total attention at all times.
Sam will guide you through the prep, soft tissue management, laser contouring, hand made trial smile technique, occlusion and cementation. You can charge your patient what you wish for your treatment, which can be very cost effective for you in terms of offsetting your course fees (lab fees apply).
Join the elite
Become one of the very few dentists with this unique qualification. You’ll benefit from hybrid learning through online classes to complete at your own pace, paired with the Hands-On Flagship Course.
This course allows for part-time learning at your convenience, with no time limit for certification.
Course goals: Predictable, minimal, highly aesthetic and functional porcelain veneers.
Step 1:
Enrol in the Flagship Course as a treatment provider or assist observer.
Step 2:
Learn from 4 BSA online course
Step 3:
Complete and present a case study to the academy
Complete the 4 online classes and 6-day Flagship Course to gain the diploma!
The residency
Apply for the opportunity to become a BSA Resident and benefit from 1-1 Mentoring with Dr Sam Jethwa.
In-person mentorship available to UK-based dentists only. Remote mentorship available to international dentists.
Exclusive opportunity
1-1 Mentoring
Only 3 Dentists per Year
2 Cohorts per Year
An intimate expert mentorship program; a premium opportunity to invest in yourself and your career, plus gain access to all Bespoke Smile Academy courses at £0!
After the residency is complete additional ongoing support is available for staff as well as practice growth coaching. Learn more about this opportunity by having a private call with Dr Sam.
- Change your career and practice forever.
- Coached and hand-held at every step
- Huge income gains with fewer patients
- Gain and implement an easy workflow for you and your team
- More of the dentistry you love, less of what you don’t
- You don’t need a huge social following
- You don’t need a fancy clinic
What to expect from this residency:
- Diary management
- Treatment planning 1-1
- Patient psychology
- Mindset training
- Patient communication training
- Lab communication
- Complication management
- Teaching opportunities
- Option for investment
- Fast track the Diploma in Occlusion & Porcelain Veneers
- Free BSA online master classes
- Free BSA online complete courses
- In-person shadowing
- Mentoring in your practice
- Action plan and goal setting
- Nurse training for smile design
- Structured virtual mentoring
- Implementation of sales skills
Book your Free Consultation online today
“We create attractive, healthy confident smiles for patients that last for years.”
Dr Sam Jethwa