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Beautiful. Believable. British.

28/07/2026

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The new rules of a great smile

Good Housekeeping explores the shift away from overly perfect, artificial-looking teeth towards cosmetic dentistry that feels healthy, natural and completely individual.

Bespoke Smile founder Dr Sam Jethwa shares his expert perspective on preserving healthy tooth structure, creating subtle and believable results, and the importance of choosing carefully planned treatment with appropriate long-term aftercare.

Source: Good Housekeeping

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Dr Sam Jethwa regularly shares patient before and afters, veneer guides and tips on veneer maintenance on his Instagram.

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