Whether you’re in the market for some hard-working skincare, a new scent, a lipstick or a playful palette, there’s something rewarding about taking the time to pick the perfect beauty item.
Boots’ brand new Fragrance Boutique, the first of its kind, opened in London recently and is a dedicated, fragrance-only concept store showcasing a curated collection of over 400 luxury and niche scents from some of the world’s finest fragrance houses. The boutique features trend-led discovery zones and immersive experiences that invite customers to engage with fragrance in a completely new way.
As summer occasion season approaches, a good blow dry offers the perfect finishing touch for many of us and Hershesons recently opened a space dedicated to the perfect blow dry at Selfridges Oxford Street. Today’s go-to looks are undone, tousled waves and effortless blow dries – the epitome of modern, wearable glamour that Hershesons does so well.
At this time of year, many of us want our skin to look hydrated and happy, our hair to look glossy and our make-up and nails to look polished, ready for summer events big and small. Skincare and treatments can be quietly transformative, too, and there are some incredible spas and clinics with excellent interiors and even better treatment menus to explore right now. A favourite with fashion and beauty insiders, Dr Karen Doherty is passionate about regenerative skincare and opened a new design-led space in Shoreditch this autumn. Brought to life by Max Radford Studio, the space draws influence from old Italian galleries and the refined minimalism of 1970s interiors. Ask about NeoGen’s nitrogen plasma technology – a cutting-edge treatment that targets pigmentation, helps manage breakouts and is great for a fresh seasonal glow.
Ready to visit a new beauty destination for the best make-up, skin or hair of your life? Here are our top picks for the season.
Merit Pop-up
Merit’s two-day pop-up, which opens this week, celebrates the biggest launch of the year, the new Clean Volume Mascara (£24), which reimagines volumising mascara for everyday wear. Available in black and brown, the buildable tubing formula delivers lifted, defined lashes with clean, controlled volume without clumps, flakes or heaviness. Developed in Japan and paired with an innovative petite precision brush, it coats every lash from root to tip for fuller-looking definition and long-lasting wear that fits seamlessly into modern routines.
Chiho Omae, global creative make-up artist at Merit, explains: “I’ve been reaching for it whenever I want the lashes to feel a little more present. What I love is that it creates volume with a lot of precision. The smaller brush makes it easy to build and control the application, so the lashes look lifted and expressive while still feeling clean and polished.”
To celebrate, the brand has an immersive two-day pop-up where you can explore the full collection and receive an exclusive gift, there’s even a dedicated children’s space for ages 3 and up in case you’re shopping with kids.
Mugler Starlicious and Humble Crumbl
Mugler’s three new delicious Starlicious fragrance mists bring together the craft of haute perfumerie with a playful sophistication. Inspired by the delight of poolside mocktails, the collection offers a modern new spin on the brand’s gourmand legacy. Each versatile hair and body fragrance is designed to be worn, layered and collected, each revealing a distinct facet of deliciousness expressed through fruity, floral, woody and musky accords.
In celebration of the new Mugler Starlicious Eau Gourmand Hair & Body Mist collection, Mugler Fragrances has partnered with cult-favourite bakery Humble Crumble on an exclusive takeover of its flagship store in Old Spitalfields Market.
The flavourful experience includes a limited-edition trio of bespoke desserts inspired by and carrying the same names as Mugler’s new gourmand creations. Pistachio Praline is a hearty apple and cinnamon fruit dessert, crowned with shortbread crumble and pistachio and vanilla hot custard. Pineapple Musk is a refreshing pineapple and coconut cream concoction blended with brown butter crumble, finished with whipped cream and dried pineapple, and Berry Licorice is a berry and star anise base, adorned with a fruity blueberry cream custard and signature shortbread crumble.
Neko Health, Victoria
You’ve no doubt heard of Swedish healthcare technology company Neko Health which was founded in 2018 and focused on preventative care through early detection. The business combines advanced sensors and AI to deliver non-invasive, full-body data collection, with locations across Stockholm, London, Manchester and Birmingham.
The first Neko Health opened in London’s Marylebone area and almost immediately had a waitlist well into the thousands thanks to the completely new and very insightful scan and healthcare experience that is like nothing else on the market. In just minutes, the scan assesses everything from moles and skin health to heart and arterial function, blood sugar and cholesterol levels. Results are delivered in the final part of the appointment and are clearly explained by a doctor, making the experience feel both futuristic and accessible. It’s a rare level of insight into your own health – both eye-opening and reassuring.
The newest location is in Victoria, designed by Franquibel Lima, lead architect at Neko Health, it’s designed as a calm architectural counterpoint to one of the capital’s busiest transport hubs. The space reflects a broader evolution in healthcare design, moving away from sterile environments towards something more sensory and considered. Expect a soft palette of lilacs and lavenders, chosen for their neurological and emotional resonance – calming without feeling flat, uplifting without overstimulation, and a space without corners, the layout flows as one continuous environment.
Elim Pedicure Destination at Selfridges
This week saw the opening of the a new pedicure destination at Selfridges beauty hall on London’s Oxford Street. Elim MediHeel pedicures are the medical-grade pedicure that’s changing how the industry thinks about footcare is clinically informed, science-led and results-driven – using active, professional-grade formulations and alkaline peel techniques to soften and dissolve hard skin and calluses without blades or harsh scraping.
Combat dull skin in need of nourishing and hydrating with pH-balancing actives which gently and thoroughly dissolve dead skin with this ‘facial for your feet’ with health-forward performance that delivers visibly softer, healthier skin that lasts longer than traditional treatments.
Boots Fragrance boutique
Boots’ new fragrance-only concept store at Broadgate Central in London is a first-of-its-kind, showcasing a curated collection of over 400 luxury and niche scents and over 20 brands that are new to Boots.
The range includes a handpicked selection of luxury scents from some of the world’s finest fragrance houses, such as Tom Ford Private Blend, Prada Les Infusions, Balmain, Guerlain, Maison Margiela Replica and Hermès. The collection also features a suite of niche fragrance brands, including founder-led and independents, such as London-based perfume houses Gallivant and BeauFort London, niche international labels TOBBA, Orebella and Lumira, and high street-exclusive brands Maison Louis Marie and Eris Parfums.
The boutique’s trend-led discovery zones and immersive experiences invite customers to engage with fragrance in a completely new way. A team of expert fragrance specialists, with advanced training in scent profiling and matching, will offer personalised consultations and tailored advice at the boutique. A range of complimentary expert-led fragrance experiences will also be available, including a ‘Signature Scent Experience’, a bespoke consultation designed to help visitors find a scent that reflects their unique style and a ‘Wedding Fragrance Experience’ for couples preparing for their special day.
Chelsey Saunders, director of fragrance at Boots, says: “Fragrance is deeply personal and with our new boutique we’re creating an experience that goes far beyond the traditional beauty counter. We’re proud to bring together some of the world’s leading luxury fragrance houses alongside visionary niche and independent brands, giving them a platform to share their creativity and craftsmanship. By combining our first-ever boutique with nationwide access through boots.com, we’re making the world of fine fragrance more inclusive and accessible than ever before, offering choice, expertise and inspiration both in-store and online.”
Bespoke Smile Clinic, London
The self-care movement is huge right now, and dental care firmly sits within that. A smile is one of the first things people notice, and a healthy, bright smile is part of how people invest in themselves. Dr Sam Jethwa is a world-renowned cosmetic dentist and founder of the award-winning Bespoke Smile. The clinic, which is naturally staffed by a talented team with the most exceptional teeth you have ever seen, offers a comprehensive range of professional cosmetic dentistry treatments including teeth whitening which is one of the clinic’s signature and subtly transformative treatments.
Dr Sam Jethwa, Founder, Bespoke Smile explains: “The colour of your teeth is unique to you and in whitening, it is important to ensure you whiten to ‘the right white’ for you. A real tooth does not have a ‘cold’, snow white – instead it is an off-white and has ‘warm’ tones running throughout it. My advice is that the shade of white should always match the whites of your eyes. Whitening can make a significant difference to a patient’s confidence but it has to be carried out safely and professionally and our custom made trays are created with a 3D scan and slot into your mouth (like a mouthguard) are unique to your teeth.”
Hershesons Blow Dry Bar at Selfridges, Oxford Street
Having pioneered the UK’s first-ever blow dry bar in 2006 at Topshop’s flagship Oxford Street store, Hershesons continues to innovate in the hair space with a new Blow Dry Bar at Selfridges, Oxford Circus. Located on the ground floor of the iconic London department store, the photogenic space is dressed in Hershesons’ signature blue with an open-plan layout that reflects the brand’s modern, effortless ethos.
Luke Hersheson, CEO of Hershesons, explains: “The blow dry bar has always been about what I call ‘considered maintenance’ – an affordable luxury for busy, modern women who want effortless and easy hair maintenance. Our new Blow Dry Bar perfectly captures the relaxed, welcoming vibe of our Fitzrovia and Belgravia salons, but with a design that feels more private, intimate and luxurious, away from the bustle of the Selfridges shop floor. It’s also the first time we’re bringing the full Hershesons retail experience into a store environment – giving customers the opportunity to discover, try and shop our products beyond the salon for the very first time.”
The Parlour at Browns, Brook Street, London
Luxury fashion retailer Browns this week announced the launch of The Parlour (opening 23 October), a new beauty destination on the top floor of its flagship Mayfair building. The collaboration with beauty provider Suman London introduces a curated and bespoke experience, while the setting is in the tradition of a classic “parlour”, a refined room within the Browns’ house where guests are received for personalised beauty treatments.
Rachel Costa, director of Browns, says: “The launch of The Parlour is a natural evolution for us, reflecting our mission to offer a truly holistic luxury experience. This collaboration with Suman Jalaf brings the assurance of impeccable service through an understanding of the principal features of appearance and the specific needs of each client.”
Suman Jalaf, founder of Suman London, says: “My journey has always been about elevating beauty services to a place of artistry and personal connection. Partnering with Browns, we have created a space where our clients can feel completely cared for and understood.”
DR KD Shoreditch, London
In terms of approach, the Dr KD clinic believes in subtle enhancements over drastic transformations. Dr Karen Doherty’s founding belief has always been one of helping people feel like the best version of themselves, while optimising their overall skin and body health, both on a topical and cellular level.
The new flagship space off Redchurch Street in the heart of Shoreditch is a 2,500 sq ft space with five treatment rooms where they fuse advanced treatments with interiors-led thinking, to redefine how and where beauty is experienced.
Dr Doherty says: “For me, skincare extends beyond products and treatments. It embodies a holistic approach to wellness, focusing not only on what we apply to our skin but also on our overall health, our sleep, movement, nutrition and lifestyle. We wanted to create a space where skincare meets style, somewhere clients feel instantly at ease, but also excited to spend time.”
Brought to life by Max Radford Studio, the space draws influence from old Italian galleries and the refined minimalism of 1970s interiors. Max Radford explains: “We’ve played with soft textures and layered lighting to create a sense of depth and intimacy.”
Some of the most transformative, non-invasive treatments include energy-based laser treatment NeoGen Plasma, Emerald Laser and Dermalux Tri Wave, the LED phototherapy treatment that uses therapeutic light energy to trigger the skin’s natural repair and rejuvenation processes.
Code8, The Bespoke Lipstick Experience
Whether you’re after a timeless red, a modern nude or an autumn berry, the Code8 Bespoke Lipstick Lab experience takes the guesswork out of choosing. With expert guidance from Code8 Colour Masters , you can craft your signature shade and finish, all while enjoying a moment of luxury and creativity. Each lipstick is hand-poured and presented in Code8’s signature packaging, reflecting the brand’s philosophy of effortless sophistication. A custom Code8 creation isn’t just another beauty buy, it also makes for an incredible experience, perfect for the Christmas period.
Aesop, Regent Street
Aesop’s Regent Street store epitomises the brand’s sensory minimalism. Behind its tranquil façade, four intimate chambers offer private facial appointments that blend skincare science with ritualistic calm. From the consultation to the final touch, every element, sound, scent, texture and light, is meticulously considered to restore both skin and spirit. Aesop transforms retail into an experience of deep reconnection, reinforcing the idea that luxury is very much about presence and intention.
Kama Ayurveda, Notting Hill
Bringing India’s ancient wellness traditions into contemporary London, Kama Ayurveda’s Notting Hill flagship immerses guests in holistic self-care. Explore Ayurvedic collections, receive personalised consultations with a resident Vaidya and enjoy treatments such as the Legendary Glow Facial or traditional head and hair massages. The store’s design is rich in natural materials and warm tones, bridging Eastern and Western influences and evoking a sanctuary where ancient wisdom meets modern wellbeing.
Salt Salon, Borough Market, London
Salt’s new three-storey flagship store opened recently in the heart of London’s Borough Market. The space is more than a salon – it’s a cultural hub where sound, design and community converge. Founded by John Paul Scott (whose music background shaped Salt’s sonic identity) and Iona Scott-Mathieson (founder of Sage Flowers and part of the founding team at Soho eatery Rita’s), it’s a space where you can disconnect and feel cared-for, a place where the experience matters as much as the cut. Beyond cuts and colour, inclusivity is central to the experience. Every stylist is trained to work confidently with all hair types and textures, ensuring the space is genuinely for everyone.
There’s also a natural and biodynamic wine list, locally sourced coffee and a bespoke integrated sound wall, clad in stainless steel salvaged from the V&A and Science Museum’s former archive facility, housing one of the highest-spec salon audio systems in the world.
Bio Sculpture, Selfridges Oxford Street
This month saw the arrival of pioneering nail brand Bio Sculpture’s first ever UK standalone store – at the iconic London department Selfridges.
The brand’s signature high-shine, glossy manicures that maintain nail health have garnered the brand a host of fans from celebrities to fashion insiders and now it’s easier than ever to book a Bio Sculpture manicure.
The space in Selfridges, London is decked out with a neo-art deco aesthetic that’ll make your post-manicure pictures even more Instagram-worthy. There are also three private pedicure stations, where you can book in for an Elim pedicure, a medical-grade pedi process that works hard to removes signs of hard skin and leave feet feeling refreshed.
Of this milestone moment, Claire Aggarwal, CEO of Bio Sculpture and RE:NEW Beauty, said: “We are immensely honoured to be opening the UK’s first stand-alone Bio Sculpture salon in the heart of Selfridges London. This moment reflects the incredible growth and momentum of Bio Sculpture and our commitment to delivering best‑in‑class nail care experiences.”
Beam, Westminster, London
There’s nothing quite like having a play with some make-up, but upon entering Beam, the fun gets kicked up a notch. Alongside Insta-worthy decor at every corner, the space is filled with a huge range of brilliant brands waiting to be discovered. If you book a treatment, you’ll begin the experience with a thorough consultation, during which you’ll run through all your make-up needs and how these will work with your skin type. You’ll then meet your make-up artist, who will get to work at handpicking products best suited to you and guiding you through how best to use them. When you leave, you’ll be glowing both inside and out.
Studio Anatomy, Islington, London
Studio Anatomy opened its second location in the heart of Islington earlier this month and it’s a light, welcoming, design-led space with expert instruction. It also offers a community-driven approach to wellness through movement, recovery and environment.
At the core of Studio Anatomy is reformer Pilates – the foundation of its cult following – alongside functional strength training, already a fixture at London Fields. The Islington site introduces a new dimension: hot mat Pilates, practised in gentle infrared heat – with benefits that include enhanced circulation, improved mobility and quicker recovery. The studio also brings its infrared saunas to aid recovery – these restorative spaces are now integral to the Studio Anatomy experience and are designed for both post-class ritual and quiet moments of stillness, reflecting the brand’s complete approach to wellness.
“There’s a hunger here for intelligent, purposeful movement,” founder Lotti Benardout explains. “People want more than a workout – they want spaces that respect their time and energy, and that offer something deeper and more considered. I often call our studio the modern pub – it’s where people come to meet, connect and move together.”
TGB Spa, Brighton
Brighton’s ultimate new beauty hotspot is a sanctuary where people can recharge, rejuvenate and find balance. Located in the heart of Brighton, TGB Spa is minimalist but luxurious with calming, warm tones from touches of marble and stone and bespoke lighting features.
The TGB Spa menu offers everything in one space – from mani/pedi treatments (including BIAB, founder Daisy Kalnina’s own invention), massage, facials (using a HydraFacial machine), lymphatic drainage, laser treatments, microneedling and more.
The spa has a full-service hair studio, led by L’Oréal-trained stylist and colour specialist Luke Tyrrell. It also features a bar serving cocktails, coffee and juice with a cosy seating area to add to the relaxed and welcoming atmosphere.
Kalnina says: “Each property in the portfolio has been carefully designed to create a unique and luxury experience, while maintaining a feeling of ‘home’… a warm, buzzy and welcoming space that answers every need for our clients, creating a place they will want to return to time and time again.”
CurrentBody: The Clinic, Alderley Edge
Makers of the award-winning LED Face Mask, CurrentBody has opened the doors to a new clinic that cleverly merges advances in-clinic treatments and home-use devices in the smart Cheshire suburb of Alderley Edge.
Since 2009, CurrentBody has been at the forefront of the beauty tech revolution, supplying consumers with world-leading beauty tech, such as its LED mask, which was named best device at Stylist’s Beauty Awards 2025. While these devices have transformed home skincare routines, CurrentBody has long recognised that the most effective results are achieved through the synergy of professional in-clinic treatments paired with advanced at-home technology. To this end, the impressive new clinic spans 2,800 sq ft across three floors, featuring five state-of-the-art treatment rooms offering a comprehensive range of aesthetic and wellness treatments, IV drips, health and hormone testing, vitamin boosters and more.
The expert team works with a carefully curated selection of the latest, clinically validated technologies from top-tier device partners like Alma, BTL and Dermalux to ensure patients receive the best possible care.
Thérapie Clinic, Islington, London
Thérapie Clinics may have been established over 20 years ago but its clinics and campaigns are still capturing the zeitgeist. As a leading laser hair removal provider, the brand’s recent campaign, Your Bush Your Rules, aimed at redefining laser hair removal by celebrating personal choice, inspiring confidence and self-expression. This week, the brand opens its 50th clinic in the UK, which will be the first to feature a fertility satellite. Highlights of the treatment menu include hydrafacial and the new laser facial, a cutting-edge resurfacing treatment using fractional laser technology, which launches into 13 clinics nationwide at the end of the month.
Skinwork, Foxhills, Surrey
Skinwork is a professional skincare brand with a high-efficiency eponymous skincare range and a flagship studio space in Soho, London, which offers a range of results-focused treatments.
The brand has slowly been expanding into spas (including one at Babington House), retailers around the country (including Fenwicks in Brent Cross and Kingston) and its newest residency is at the luxurious Foxhills Club and Resort in Surrey where the Skinwork team will analyse your skin’s needs, suggest the best solutions for you and perform the brand’s signature, results-focused facials, including the City Cleanse Facial, which includes chemical peels using lactic and mandelic acid (65 minutes, £150), and the Skin Fix Facial, which includes a heat mask, neck and shoulder massage and microdermabrasion (50 minutes, £130).