Founder – Bespoke Smile Advanced Dentistry & Academy
International Lecturer
19th President – The British Academy of Cosmetic Dentistry
Tatler – Best for veneers
2025 – Best Practice Principal Award
International Lecturer
With over 14 years’ experience and more than 10,000 ultra-thin porcelain veneers placed, Dr Sam Jethwa is internationally recognised as an innovator in cosmetic dentistry and one of the world’s leading Smile Designers.
Dr Sam Jethwa has built a stellar international reputation as a leading Smile Designer and innovator in cosmetic dentistry. With over 14 years’ experience and more than 10,000 ultra-thin porcelain veneers placed, he is known for developing techniques that go far beyond what is found in everyday dentistry, delivering predictable, natural results tailored to each individual.
He is the creator of the Smile Sculpting technique, which is taught to dentists from across the UK and around the world through the Bespoke Smile Academy. An international lecturer and the 19th President of the British Academy of Cosmetic Dentistry, Dr Sam plays an active role in advancing clinical excellence within the profession.
Dr Sam founded Bespoke Smile to bring these advanced techniques directly to patients, delivering personalised, high-quality care from award-winning clinics in Upper Wimpole Street, London, and Marlow.
“A perfect, natural, or bespoke smile is possible to achieve for anyone. There is no substitute for the feeling of confidence an individual and beautiful smile can give. We have developed techniques, which we teach to dentists across the UK and abroad, to help them better their care in their clinics.
I believe in comprehensively treating every patient, to bring them up to absolute health, and then put in place maintenance to avoid patients from recurrent replacements, and further treatment. It is a passion for me to deliver an unrivalled experience and end result, which stands the test of time”
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