Dr Sam Jethwa

Meet the team

BDS (Lon) MFDS RCS (Edin) PgDip ClinEd (UK), Root canal and dental implant expert

Founder – Bespoke Smile Advanced Dentistry & Academy
International Lecturer

19th President – The British Academy of Cosmetic Dentistry

International Lecturer

With over 12 years’ experience and more than 10,000 ultra-thin porcelain veneers placed, Dr Sam Jethwa is internationally recognised as an innovator in cosmetic dentistry and one of the world’s leading Smile Designers.

About Sam

Dr Sam Jethwa has built a stellar international reputation as a leading Smile Designer and innovator in cosmetic dentistry. With over 12 years’ experience and more than 10,000 ultra-thin porcelain veneers placed, he is known for developing techniques that go far beyond what is found in everyday dentistry, delivering predictable, natural results tailored to each individual.

He is the creator of the Smile Sculpting technique, which is taught to dentists from across the UK and around the world through the Bespoke Smile Academy. An international lecturer and the 19th President of the British Academy of Cosmetic Dentistry, Dr Sam plays an active role in advancing clinical excellence within the profession.

Dr Sam founded Bespoke Smile to bring these advanced techniques directly to patients, delivering personalised, high-quality care from award-winning clinics in Upper Wimpole Street, London, and Marlow.

Sam's Results

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Sam's Reviews

I recently had 8 veneers at Bespoke Smile… staff were kind and reassuring. The results have changed my life.

Will

In Sam and the Bespoke team I placed my trust and they delivered… a special thank you to Sam who is simply the best in the business.

Emeka Okaro

I can’t recommend Bespoke Smile enough to anyone seeking a flawless smile. Dr. Sam and his team are truly exceptional—their work feels nothing short of miraculous. A special mention goes to Anna.

Semrin Wadwa

Exceptional! Dr Sam Jethwa, Dr Lydia Sharples and their colleagues at Bespoke Smile are truly wonderful… the result is phenomenal.

Sarah

The results have been outstanding. I wouldn’t hesitate to recommend Sam and the team to anyone!

Darren Thorpe

Great job by a great team.

Stuart Donaldson

I’m so glad that I found Dr Sam Jethwa… long and comprehensive assessment and I had complete faith in his capabilities.

Ms J. Hall

I’ve had a fantastic experience with Bespoke Smile, Dr Sam was absolutely brilliant… a complete perfectionist.

Mrs Porter

Dr Sam Jethwa

Special Interest Areas

Fillings & Restorations

“A perfect, natural, or bespoke smile is possible to achieve for anyone. There is no substitute for the feeling of confidence an individual and beautiful smile can give. We have developed techniques, which we teach to dentists across the UK and abroad, to help them better their care in their clinics.

I believe in comprehensively treating every patient, to bring them up to absolute health, and then put in place maintenance to avoid patients from recurrent replacements, and further treatment. It is a passion for me to deliver an unrivalled experience and end result, which stands the test of time”

– Dr Sam Jethwa

Patient Stories

Discover Sam's Happy Patients Stories

Explore previous clients who have undertaken the process of sculpting their perfect smile with Dr Sam Jethwa

Lorna Luxe (Part 1)

When we met Lorna she had already had other consultations, but our shared vision and the Smile Sculpting technique meant we could give Lorna exactly what she wanted – her smile but better.

Emeka

‘’Confident I made the right choice’’

Anna

“Surprised at how natural my trial smile looked”

Lorna Luxe (Part 2)

Discover how Dr Sam Jethwa included Lorna’s personality into her smile, what his thought process was, and why a new smile needs to not only work with the face, but also reflect the personality of the person.

Jay

“It looks insane”

Gemma

“I’ve come all the way from Dubai to see Sam”

Lorna Luxe (Part 3)

”They’re gorgeous. Absolutely great. It’s life-changing, isn’t it? It’s like a new me.” Discover how the experience was for Lorna during the fitting of her 10 porcelain veneers.

Stacey

Stacey knew she wanted a change, and having seen Dr Sam Jethwa’s work before, she knew it would be worth travelling from the South of France to have her eight ultra-thin porcelain veneers fitted with his handmade Trial Smile technique.

Connie

“I’m receiving 10 upper beautiful ceramic veneers”

Cheryl Hole

“The work that Sam has created is God-like. He is a genius. I have no words to say, so the only thing I can do right now is smile!”

Nick

“I had quite a few problems with my teeth all round really. One of the things that prompted me was my little grandson said ‘Grandad, why are your teeth so yellow?’ I had a bit of a phobia about dentists but I’ve had no discomfort or anything all the way through. It’s been absolutely fantastic!”

Matt

“Before I came here my smile was hidden. I didn’t really used to smile a lot at all, and you certainly couldn’t see my teeth when I smiled. Now I feel an awful lot more confident, I want to show my teeth. I feel really happy with them and every time I do smile it reminds me of a really good feeling.”