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Dr. Sam Jethwa: Pioneering Smile Designer, Founder of Bespoke Smile and Bespoke Smile Academy, and President-Elect of BACD

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In the world of dentistry, Dr. Sam Jethwa stands out as an innovator of cosmetic dentistry techniques used by dentists across the globe. Smile Designer extraordinaire and creator of the globally-recognised Trial Smile, Dr. Jethwa has not only transformed thousands of smiles but has also played a significant role in shaping the industry.

Dental Veneers Sam with Patients

From regular appearances in global media, including The Telegraph, The Independent, and GB News, to his opinion being asked in beauty and health journals and magazines, including Grazia, Tatler and Glamour, Sam’s opinion is recognised and trusted by highly-esteemed industry leaders.

Combine that with the phenomenal reviews left by patients of his clinic, Bespoke Smile, leading to a 4.9 rating on Trustpilot, and the many reviews left by graduates of the Bespoke Smile Academy, it’s clear that whoever you are, you’re safe in the hands of Dr Sam Jethwa.

Smile Designer Extraordinaire

Dr. Sam Jethwa has earned a stellar reputation as a leading smile designer, not only mastering the art of creating bespoke smiles that perfectly complement each individual’s unique features but creating his own techniques that go above and beyond what you’d find in everyday dentistry.

His approach goes further than dental enhancements; it involves a meticulous understanding of facial aesthetics and bite function, ensuring that every smile he crafts is not just beautiful and aligned with the person’s overall appearance, but lasts for years to come.

This is evidenced by the many stories from patients of Bespoke Smile.

Bespoke Smile: The Home of Smile Sculpting

Smile Sculpting or Smile Design is an approach that goes beyond traditional dentistry. This technique focuses on enhancing the person’s smile, not changing it completely, resulting in an attractive smile that complements the individual’s facial features. The innovative Smile Sculpting technique involves hand designing each smile to be completely bespoke to each patient, considering the natural elements of each tooth to give patients a completely individual result, that fits their smile.

Dr Sam will allow patients to “test drive” their new smile using a temporary material that he hand-designed himself, allowing this temporary version to be modified at any time. Once the patient is happy with the temporary design, this is then copied into the final porcelain veneers. Dr. Sam has a patient-focused approach to dentistry and can tailor treatments to their individual needs, ensuring a personalised and comfortable experience for each patient.

“What patients may not be aware of is that temporary veneers made in a laboratory, or using digital design/wax up, are made from templated tooth shapes and designs.

When you choose Bespoke Smile, your veneers never come from a template. Each one is created bespoke, individual for each patient. We understand that teeth shapes and aesthetics are bespoke to the individual, and should never be “off the shelf”. That is where my technique comes in, for people who want a smile tailored to them.”

Dr Sam Jethwa

The Smile Sculpting technique is typically offered with Veneers through the Trial Smile, however, a full Smile Makeover can also be chosen for those looking to redefine their smile and boost their confidence.

Founder of Bespoke Smile Academy

If we’re talking about Dr Jethwa’s commitment to the field of dentistry, you’d be remiss to ignore the Bespoke Smile Academy. This academy serves as a hub for dental professionals looking to grow their skills, offering specialised training in the latest techniques and technologies in smile design.

“True progress comes from implementation of knowledge, and mentors who care. That is how I built my career, and that is what I founded The Bespoke Smile Academy to provide for our dentists.”

Dr Sam Jethwa

Under Dr. Jethwa’s guidance, aspiring dentists are equipped with the knowledge and expertise to create smiles that are as unique as the individuals they serve. From flexible online courses from Dr Jethwa himself and other world-renowned dentists, to a 6-day hands-on Diploma in Occlusion & Porcelain Veneers covering occlusion, treatment planning & materials, the options for dentists to learn more at the Bespoke Smile Academy are abundant.

For those really looking to level up their skills, three dentists a year are accepted to The Residency, a 1-1 Mentorship experience with Dr Jethwa himself which includes every BSA course and a fast track to the Diploma, plus mentoring in your clinic, at Bespoke Smile, in person and virtual mentoring.

Founder of Bespoke Smile

In addition to the Bespoke Smile Academy, Dr. Jethwa has founded Bespoke Smile, a premium dental practice dedicated to delivering personalised and high-quality cosmetic dentistry services.

The Bespoke Smile clinics, based in London (more notably, Wimpole Street, which is renowned for its high-quality offering of dental and beauty services) and Marlow, are a reflection of Dr. Jethwa’s vision for creating a space where patients receive not only top-notch dental care but also a transformative experience that boosts their confidence and enhances their quality of life. Bespoke Smile even specialise in treating nervous patients, offering special care and attention to those who may have had a poor experience with dentists in the past.

The focus is to provide healthy, long lasting dentistry and all clinicians working within our clinics share Dr Sam’s ethos, many who have trained under Dr Jethwa himself.

President-Elect of BACD (British Academy of Cosmetic Dentistry)

Dr. Sam Jethwa’s influence extends to the national stage, as he holds the prestigious position of President-Elect of the British Academy of Cosmetic Dentistry (BACD). The BACD is a world-leading authority on cosmetic dentistry, with members spanning from dentists to students who all share a commitment to clinical excellence.

This role speaks volumes about his leadership and expertise within the industry. As a leader in the BACD, Dr. Jethwa contributes to shaping the direction of cosmetic dentistry in the UK, ensuring that the highest standards of care and innovation are upheld.

Dr Sam Jethwa is one of our BACD Board members, and is our President-Elect. He sits on the communications and education committees, along with assisting in our digital branding and website.

Sam is an award-winning dentist and a qualified clinical teacher after completing a Postgraduate Diploma in Clinical Education from the Royal College of Surgeons and Physicians of Glasgow, and lectures on the topic of smile design, occlusion and functional success in the UK and internationally.

British Academy of Cosmetic Dentistry

From managing his own multi-site clinic at Bespoke Smile, teaching fellow dentists his world-renowned techniques at the Bespoke Smile Academy contributing as President-Elect of the British Academy of Cosmetic Dentistry, and commenting on press and media pieces about dental work, it’s clear to see that Dr Sam Jethwa is a trailblazer in the field of cosmetic dentistry.

When it comes to choosing the best cosmetic dentist, it would be hard to understand why anyone would choose any other!

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